{"id":278,"date":"2024-02-02T17:01:44","date_gmt":"2024-02-02T16:01:44","guid":{"rendered":"https:\/\/newtek-consulting.ch\/marketing-und-kommunikationsberatung\/"},"modified":"2024-04-02T00:24:14","modified_gmt":"2024-04-01T22:24:14","slug":"marketing-und-kommunikationsberatung","status":"publish","type":"page","link":"http:\/\/newtek-consulting.ch\/en\/service\/marketing-und-kommunikationsberatung\/","title":{"rendered":"Marketing and Communication Consulting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"278\" class=\"elementor elementor-278 elementor-149\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-437ed8e e-flex e-con-boxed e-con e-parent\" data-id=\"437ed8e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bdb9bcb e-con-full e-flex e-con e-child\" data-id=\"bdb9bcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f58334 elementor-widget elementor-widget-image\" data-id=\"5f58334\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"1125\" src=\"http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-consulting.png\" class=\"attachment-full size-full wp-image-743\" alt=\"\" srcset=\"http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-consulting.png 1250w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-consulting-300x270.png 300w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-consulting-1024x922.png 1024w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-consulting-768x691.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdff105 e-con-full e-flex e-con e-child\" data-id=\"cdff105\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05cc187 elementor-widget elementor-widget-heading\" data-id=\"05cc187\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Newtek Consulting guides you<br> in your digital strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a38519 elementor-widget elementor-widget-text-editor\" data-id=\"5a38519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 15-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tEmbracing new information and communication technologies, whether for a communication campaign, of a new product or production assistance tool is not just necessary, it is vital. These new technologies are all around us and radically impact the way we produce, seek information, think, sell, buy, learn, work, as well as the way we relax and have fun. But, without the right digital barriers in place, they can also result in potentially dangerous investment or wrong strategic decisions by companies. With many years of experience in this sector, in Switzerland and internationally, Newtek Consulting\u2019s experts have perfect command of these tools whatever their function, enabling you to make good and informed decisions.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f9acc elementor-widget elementor-widget-text-editor\" data-id=\"31f9acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWith many years of experience in this sector, in Switzerland and internationally, Newtek Consulting\u2019s experts have perfect command of these tools whatever their function, enabling you to make good and informed decisions.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-530f894 e-flex e-con-boxed e-con e-parent\" data-id=\"530f894\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fd2c7 elementor-widget elementor-widget-heading\" data-id=\"b9fd2c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our expertise domains include the following subjects:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69d5635 e-flex e-con-boxed e-con e-parent\" data-id=\"69d5635\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e29d15e e-con-full e-flex e-con e-child\" data-id=\"e29d15e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11a7293 elementor-widget elementor-widget-heading\" data-id=\"11a7293\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy Consulting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a2a4d elementor-widget elementor-widget-text-editor\" data-id=\"99a2a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"padding-left: 13px;\">\n<li>Identification of the major issues<\/li>\n<li>Business modeling<\/li>\n<li>Business planning<\/li>\n<li>Company \/ Activity valuation<\/li>\n<li>Opportunity studies<\/li>\n<li>Quality advice<\/li>\n<li>Solution Benchmarking<\/li>\n<li>Technology monitoring<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59ec1ff e-con-full e-flex e-con e-child\" data-id=\"59ec1ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f24c88b elementor-widget elementor-widget-heading\" data-id=\"f24c88b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing consulting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07abb75 elementor-widget elementor-widget-text-editor\" data-id=\"07abb75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"padding-left: 13px;\">\n<li>Competition analysis<\/li>\n<li>Competitive and technological monitoring<\/li>\n<li>Mobile and Internet marketing<\/li>\n<li>Performance monitoring and optimization<\/li>\n<li>Communication consulting<\/li>\n<li>Sales channel and customer experience optimization<\/li>\n<li>Customer loyalty, customer relationship management<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b80d7c e-con-full e-flex e-con e-child\" data-id=\"6b80d7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72b2e90 elementor-widget elementor-widget-heading\" data-id=\"72b2e90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operational consulting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e8429 elementor-widget elementor-widget-text-editor\" data-id=\"56e8429\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"padding-left: 13px;\">\n<li>Quick intervention and integration by project, product &amp; communication managers as part of your own team.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50e5712 e-flex e-con-boxed e-con e-parent\" data-id=\"50e5712\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f9f197 e-flex e-con-boxed e-con e-child\" data-id=\"3f9f197\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a75d159 elementor-widget elementor-widget-heading\" data-id=\"a75d159\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">They trust us<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-562ff59 elementor-widget elementor-widget-text-editor\" data-id=\"562ff59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe Swiss subsidiary of a car manufacturer mandated us to do a <strong>complete ergonomic<\/strong> audit of its website.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d0310 elementor-widget elementor-widget-text-editor\" data-id=\"77d0310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA video game editor asked us to ensure the <strong>competitive and technological monitoring<\/strong> of gaming by mobile phone and on the Internet.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d1526 elementor-widget elementor-widget-text-editor\" data-id=\"10d1526\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA Swiss telecom operator mandated us to do a <strong>competitive analysis of Swiss<\/strong>, French and German telecom operators\u2019 referral programs as well as an analysis of the best practices in mass markets referral programs.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1949fe4 elementor-widget elementor-widget-text-editor\" data-id=\"1949fe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"color: #014e75;\"><a style=\"color: #014e75;\" href=\"#\">Golf &amp; Fairway<\/a><\/span>, the online golf community, asked us <strong>to build up its business plan<\/strong>, to conduct a tender offer for the rebuilding of its <strong>website and to coordinate the data<\/strong> management of its golf course directory.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b571e57 elementor-widget elementor-widget-text-editor\" data-id=\"b571e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAn online shop specializing in jewelry mandated us to <strong>establish a street marketing campaign<\/strong> in Paris.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b978b3c elementor-widget elementor-widget-text-editor\" data-id=\"b978b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA French telecom operator asked us to <span style=\"color: #000000;\"><strong>redesign its customers<\/strong><\/span>\u2019 processes as part of the revision of its IT system.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b230e elementor-widget elementor-widget-heading\" data-id=\"13b230e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Since 2006, Newtek Consulting works worldwide,<br> in Switzerland or on-site.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48fe55 elementor-widget elementor-widget-image\" data-id=\"d48fe55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"7442\" height=\"3360\" src=\"http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world.png\" class=\"attachment-full size-full wp-image-756\" alt=\"\" srcset=\"http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world.png 7442w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world-300x135.png 300w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world-1024x462.png 1024w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world-768x347.png 768w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world-1536x693.png 1536w, http:\/\/newtek-consulting.ch\/wp-content\/uploads\/2024\/02\/ill-world-2048x925.png 2048w\" sizes=\"(max-width: 7442px) 100vw, 7442px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Newtek Consulting guides you in your digital strategy Embracing new information and communication technologies, whether for a communication campaign, of a new product or production assistance tool is not just necessary, it is vital. These&#8230;<\/p>\n<p class=\"continue-reading\"><a class=\"more-link\" href=\"http:\/\/newtek-consulting.ch\/en\/service\/marketing-und-kommunikationsberatung\/\">Continue reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":233,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"_links":{"self":[{"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/pages\/278"}],"collection":[{"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":35,"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/pages\/278\/revisions"}],"predecessor-version":[{"id":1543,"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/pages\/278\/revisions\/1543"}],"up":[{"embeddable":true,"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/pages\/233"}],"wp:attachment":[{"href":"http:\/\/newtek-consulting.ch\/en\/wp-json\/wp\/v2\/media?parent=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}